'Yogflation' - A new Concept !

There is a concept in Economics, which we all learn in our college, that in a developed market, no single individual or a small group of individuals can influence the demand and supply conditions.  This concept has been strongly challenged, if one goes by an article that appeared in yesterday's (6th November 2012) Economic Times.  The article says that the wholesale price of walnuts in shell increased 17-20% during the last one year and the price of walnut kernel jumped 50%.  The demand for walnut has been rising steadily during the last six months.  And the reason: Yoga guru Baba Ramdev has been prescribing consumption of walnut as a remedy for knee-joint arthritis!  This is not the first time the markets witnessed his influence.  Few years ago the prices of vegetables like 'lauki' and 'karela' went up subsequent to his recommendations! Though the modern medical science does not reject the fact that walnut is a source of carbohydrates, proteins and vitamins; there is no study to prove that walnut could cure knee-joint arthritis.  I was really fascinated by this story.  I wrote down some important lessons in Management.

1. Lesson in Economics: In India, it is possible for a highly influential individual like Baba Ramdev to influence the prices of products.  Baba Ramdev is neither a buyer or seller of walnut in bulk quantity (as far as my knowledge goes).  So we are completely challenging the economic theory, as this is a case where the words of an individual, who is not directly linked to the demand and supply factors, is greatly influencing the demand of a product.  
2. Lesson in Marketing: Anything with a tag of 'health consciousness', especially when promoted by a person like Baba, sells like hot cakes in India.  Forget about the scientific evidence.  The above article continues to say that the cashew growers are planning to promote cashew-nut with a 'heath' tag.  I hope they get someone like Baba to endorse cashew nuts!
3. Lesson in Advertising: I don't think any other celebrity endorsement in India (or, for that matter, in the whole world) has ever created such a surge in demand within a small span of time for any product.  It probably happens only in India.  
4. And finally a lesson in Finance: If one could predict with certain degree of accuracy, which commodity Baba is going to recommend during the next six months, one can make lot of money by betting on the underlying commodity derivatives.

If things go like this, the babus in Finance ministry would be very happy as they would know whom to blame for the inflation.  When you have inflation influenced by a Yoga guru, what do you call it - 'Yogflation'?